In case you haven’t heard, G.I. Joe: Retaliation is finally set to come out this year and Paramount is on the PR offensive right now. Since marketing has essentially been in the works for more than a year, Paramount has some new marketing that, I have to say, is pretty awesome. Paramount has released a new viral marketing campaign that features the Special Forces Cobra unit that is now an elite arm of the US armed forces. The video is a recruitment ad and even has its own website that is very professional and military like. It’s an incredible video and will definitely hype up the movie as it’s drawing nearer. The video may even shock you a little bit and will draw a nice premise to movie. Check it out below and let us know what you think!